White Papers « Lepus

The first step is to define the objectives of the white paper(s), and the overall scope. Lepus will aim to understand the overall goals of the research and the background of why the research is wanted, so paper(s) that meet these requirements fully can be produced.

White Paper with Lead Generation

Having conducted interviews with a select number of firms specified by your organisation (a minimum of 3), Lepus will produce a sponsored white paper with the focus on generating sales leads. The aim of this white paper will be to highlight the best practice regarding the researched topic and to gauge the potential interest in this subject by seeing who requests a copy of the paper. Those contacts who request a copy of the white paper are therefore qualified sales targets for your organisation.

On the agreed date Lepus will then e-mail an outline of the white paper (offering a free copy) to the relevant people within our database. The people e-mailed will be told that our sponsor will be sending them a full copy of the paper. They will respond initially directly to Lepus in order to maximise the response. Lepus will then pass on these names and their full contact details so you can e-mail the paper and follow up directly.

Optional: Privately Labelled Product White Paper

This white paper will be written in your organisation’s name outlining how the research content can be leveraged to inform superior decision-making, helping see the financial landscape with greater clarity. Lepus will work extensively with your organisation to identify the key commercial benefits of your service offering that you would like to highlight in the whitepaper. Product-specific information on your organisation’s service offering will be presented in the context of what Lepus has identified as industry best practice.

Given its strong marketing potential, this privately labelled white paper can be used by your organisation when following up on the leads generated by the first white paper.

Optional: On-line Poll Execution

As an additional option, in order to gain better insight regarding the researched topic, Lepus proposes to host an online poll.

Lepus will host a survey on a dedicated page on our web site whereby the answers can be downloaded directly into a spreadsheet. Although we cannot guarantee response rates Lepus will aim to receive completed questionnaires from at least 30 -50 respondents, which in our view would constitute a significant sample.

To receive recieve more information about these reports, please send your name, job title, address and phone number to marketing@lepus.com.